Marketing within your Local business search is a quick, responsive way to get in front of your prospective customers without too much cost or time involvement. This is achieved by using one of the many verticals that are available within search engine results.
A vertical is simply areas within google search results for displaying information and listings. An example would be paid adword listings at the top, the map listings which show under the paid listings and then the organic listings underneath. These are 3 examples of verticals within search results. Local businesses/maps is an easy veritcal to rank for by use of testimonials, complete business listings in Google, etc. Ranking in this area is not difficult and can produce quick results.
Local Marketing is limiting keywords demographically so you are only competing with local competitors and not on a country wide scale.
Example: If you want to organically rank for the keyword “Home Decor” you will be placed some where in the 449,000,000 search listings. If you rank for “Home Decor in Colorado” you will be somewhere in the 16,800,000 listings. If you want to be ranked for “Home Decor in Pueblo Colorado” you will be somewhere in the 1,140,000 listings.
The more locally targeted a keyword is, the less competition and the easier it is to rank well. Part of a long term SEO organic strategy is to go after local low hanging fruit keywords while working on the demographically broader keywords.
When DNA Web Success works on business campaigns we are highly likely to begin with your local keywords, then expand to other cities, then move on to state wide, and then to country wide keywords depending on your business goals. Each area increment has more and more competition because your possible target market increases exponentially.
Note: Home decor is a very competitve keyword and in many cases the competition for your local keywords and services are only in the thousands and not necessarily in the millions.